Bluecadet Interactive

For over 25 years the National Foundation for Advancement in the Arts has provided innovative and world- renowned visual and performing arts programming through the YoungArts initiative. While being meticulously documented, its mission was lost through a poorly organized, visually underwhelming web presence that did nothing to highlight the depth and breadth of YoungArts’ history, influence and cultural significance.

Bluecadet was approached to craft an online visual identity that matched YoungArts bold program, while organizing content in a way that brought its best aspects to light. Through an exhaustive discovery phase a new, more intuitive and flexible information architecture was developed. Through a series of site visits and conference calls, Bluecadet helped define and target YoungArts audience and organize thousands of images. A custom Drupal CMS was developed that would enable YoungArts to create user groups that corresponded to their staff and content production capabilities. We integrated social media to allow visitors to share blog content on Facebook, log-in via Facebook Connect and Open Graph, receive live updates through YoungArts’ Twitter and Flickr streams.

With its strong, dynamic design, featuring full-browser video on the home page, the site has already dramatically increased YoungArts’ presence and site traffic.

Press & Awards

Webby Awards

"The Webby Awards is the leading international award honoring excellence on the Internet." YoungArts was nominated for best Homepage.